QuakeFit
QuakeFit is about emergency preparedness solutions and education to earthquake-prone regions. Founded by Freddy Pina, a leading seismic expert with over a decade of experience in earthquake preparedness and structural engineering, QuakeFit represents his vision to transform how communities prepare for seismic events. With an emphasis on professional-grade readiness made accessible, their earthquake kits and resources bridge the gap between expert knowledge and practical home safety, bringing industry expertise directly to households.
Brand Identity, Web Presence, Web Tool Development, Print Marketing Materials, Custom Iconography, Presentation
The Client Need:
The challenge was to create a brand identity that would make earthquake preparedness feel both urgent and approachable while maintaining the gravity of its purpose. Through the strategic use of design elements inspired by tectonic plate movement, a clean modern aesthetic, and thoughtful colour psychology, an identity was developed that builds trust while making emergency preparedness feel accessible. The brand needed to reflect both Pina’s professional expertise and his genuine commitment to helping communities protect themselves.
*Work was contracted through employment at PBRV Consulting.
Brand Essence Descriptors: Timeless, Trustworthy, Comforting, Attention, Urgency, Versatility, Plate Tectonics, Product Focus, Apparel
The Outcome:
The brand successfully translates Freddy Pina’s extensive seismic expertise into practical solutions for everyday people, offering comprehensive earthquake kits and resources that help communities plan, prepare, and react with confidence. Through its educational platform and professional-grade products, QuakeFit continues to fulfill Pina’s mission of bringing professional-level earthquake preparedness to every home, protecting what matters most when natural disasters strike.
Webstore:
Web Design, Web Development, WordPress, WooCommerce, Product Photography, Product Design, Custom Iconography
The Public Awareness Tool:
Map Design & Infographics, Web Design, Web Development, HTML, CSS, WordPress
