PBRV needed a comprehensive brand refresh and consistent visual identity that could scale across diverse projects and platforms. Beyond traditional design work, the role required close collaboration with engineers and programmers to develop web-based tools and visualizations, often funded by government and by organizations like Housing BC. Success meant executing both high-level brand strategy and technical implementation while managing stakeholder relationships and securing new projects/funding through presentations and proposals.
Brand Essence Descriptors: Timeless, Trustworthy, Professional, Scaleable, Versatile, Trustworthy