Allester Engineering Ltd.


Allester Engineering has been providing innovative structural design solutions in British Columbia since 1990. Working closely with their leadership team, A comprehensive rebrand was developed that elevated their visual identity leading to significant growth, while honouring their past stories and engineering heritage.



Brand Identity, Web Presence, Print Marketing Materials, Staff Training

The Client Need:

As an established engineering firm, Allester Engineering was seeking to modernize their brand identity while drawing on a specific engineering force diagram that was important to the owner; Jeff Allester. The challenge was to create a visual system using these inspirations that would resonate with both engineering professionals and clients, while being scalable enough to act as a foundation for supporting future growth. The brand needed to reflect their reputation for innovative structural solutions while maintaining the approachability that set them apart.

Brand Essence Descriptors: Adaptable, “A”, Force Diagram, Building, Detail, Trust

*Work was initially contracted through employment at PBRV Consulting.

The Outcome:

The centerpiece of this brand refresh is the Allester “A” mark, an elegant synthesis of graphical elements from Jeff Allester’s engineering force diagram, cleverly suggesting a triangular structure from above in the shape of an “A”. This along with the word mark helps in establishing a visual connection between their story/history and positioning them as a reputable engineering company that cares about the details in everything they do.

Company Growth:

The rebrand catalyzed remarkable growth for Allester Engineering, supporting their expansion from a single office to multiple specialized branches across British Columbia. As their success led them to establish new divisions—from Vancouver Island to the Sunshine Coast and the Interior—distinct yet cohesive identities were developed for each branch through thoughtful colour strategy: deep sea blues reflecting Vancouver Island’s maritime character, warm reds capturing the Sunshine Coast’s essence, and rich purples nodding to the Interior’s wine country heritage.

Deliverables:

This successful initial project has evolved into a trusted 10+ year partnership, where their growing brand family is supported. Deliverables include everything from business cards and site signs to a responsive website and comprehensive brand guidelines and print marketing materials. Social media was also taken into account, with graphic elements leading to a robust online following.

The work demonstrates how strategic design thinking can not only elevate an engineering firm’s presence but also help catalyze and act as a foundational system for significant business growth.